“As a leading film distributor, we need a flexible platform that allows us to distribute content through local regions, creating campaigns and release strategies that are relevant to the local market behaviour. The Maglabs’ solution drives the creative process within Universal, delivering marketing content for all theatrical releases to territories and licensees across the globe.”

Collaborative workflow and global distribution.

MagLabs created and support the Universal Portal which is a custom-made centralised tool which manages the approval and distribution for all creative and marketing assets. The portal is a flexible platform that adapts to Universal’s constantly changing requirements providing many millions of dollars in savings.