“As a global brand having one system that manages merchandising operations has helped us to manage and scale our brand and reputation so much more easily.”

Manchester United Football Club Licensing
MagLabs worked with Manchester United to automate brand enterprise merchandising operations. Over the past 8 years, MUFC Licensing has become a centralised global workflow process that manages Manchester United’s global merchandising and licensing operations. This end-to-end system includes everything from the deal memo and contract creation, to product approvals, invoicing, and financial and royalty reporting.

Through workflow automation, MUFC Licensing has significantly improved efficiency and business processes, reducing costs, whilst seamlessly integrating with finance related business systems.