"MagLabs style is uncomplicated, success orientated and dedicated to delivering the best results."
MagLabs created a single, digital repository for this world-famous brand.
The 57 Library is accessible for all employees, agencies, and journalists with approved login access where they can access all images that have been systematically tagged with key information. In addition, the system is integrated to other Heinz sites that provide imagery to the major retailers and has also been populated with historical archive content.
European Digital Partner
The MagLabs digital team are Kraft Heinz's key European digital partner. We design, develop and manage over 40 websites and competitions across Consumer, Foodservice and Infant Feeding.
A dedicated Maglabs service team supports the 57 Library. The resulting system has given control to Heinz over their image use and rights, and allowed year on year growth of functionality and user base.