World Duty Free
World Duty Free is the UK’s leading travel retailer with over eighty stores across multiple terminals. World Duty Free is part of the Autogrill Retail Group.
The Project
Maglabs was commissioned to create several consumer facing retail and corporate websites for the group. The brief was to provide a fully content managed solution to populate multiple instances of data across many websites from a centralised master content management portal.
The Outcome
Maglabs developed a sophisticated solution which enables data to be efficiently pushed to multiple fascias, enabling content editors to edit, approve, manage and publish page content across multiple websites. The solution integrates with a rich media digital asset management system for all core product imagery and information. The solution is supported by a dedicated Maglabs service team providing ongoing management, onsite content editing, development and hosting.
Highlights
- A secure, robust hosted IT infrastructure
- Efficient workflow process for the management of content to a published status
- Advanced system integration and feeds
- Significant cost, time and efficiency savings