Universal Pictures
Universal Pictures is one of the original Hollywood studios. Universal Pictures is a division of NBC Universal – one of the world’s leading media and entertainment companies.
The Project
The brief was to create a functional Digital Asset Management site that enabled the business to brief, manage and share creative materials, manage distribution and provide product information to all International offices, distributors and agencies.
The Outcome
The system developed for Universal Pictures has grown considerably since its launch in 2007. It provides a centralise portal for the production, management and distribution of all creative and marketing assets and streamlines many related business processes through the use of innovative and secure workflow technologies. The system manages and distributes all types of creative and marketing materials across the globe, materials such as large outdoor campaigns, new media assets, broadcast quality audio visual and publicity materals.
Highlights
- A modular bespoke solution that complements and grows organically alongside the International business needs
- A centralised portal, streamlining all marketing and creative services processes
- Significant cost, time and efficiency savings
- Dedicated 24 Hour support service