Paramount Pictures

Paramount Home Entertainment International.

The Project

Paramount needed total management, creative control and efficient global distribution of all of its packaging and POP assets. It needed a team that could work with its Product Managers and Operations in the US and UK to optimize its supply chain managing design agencies, print vendors and fulfilment processes.

The Outcome

Using the latest content management and delivery solutions, the Brand Guardian Team acts a central hub to implement quality control procedures in the approval of all assets for brand consistency and legal requirements across 63 countries working to stringent SLA’s and providing a 24 hour global dedicated support service.

The team continues to evolve its services with Paramount to ensure transparency and traceability of all processes. The Brand Guardians support territories in the supply of print ready artwork prior to uploading to the Vault. Once uploaded the team of Brand Guardians and Artworkers work closely together to ensure that strict guidelines are adhered through the rigorous checking of the artwork for brand conformity and global continuity.

The site currently contains over 100,000 assets that are securely archived via multi level user access. The team has a proven track record in demonstrating significant return on investment by ensuring that accurate products get to market on time whilst reducing hard and soft costs to the business.

Highlights
  • Fully outsourced resource to Paramount’s Creative Services
  • Unique blend of technology and Brand Guardian Services enabling Product Managers to manage their workloads effectively
  • Provides global control of assets to localised territories
  • Proven hard and soft cost savings to Paramount