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Mobile
Maglabs is a market leader in the provision of integrated mobile marketing products and services which particularly appeal to brand owners and retailers. We work with best of breed technology partners to provide a portfolio of innovative mobile marketing and transactional solutions that position the mobile phone as an integrated part of any marketing campaign.
Our team of technology and marketing professionals work with our clients to deliver mobile based marketing solutions to increase competitive edge, brand awareness, footfall and sales. We are focussed on commercialising innovative emerging mobile technologies and bringing them to market for ‘real world’ implementation.
Mobile Products and Services:
- Image recognition
- Mobile Marketing
- Mobile Applications and Games
- Mobile Vouchers and Promotions
- Location Based Services
Image Recognition
We have developed our very own Image Recognition technology service called Snap Happy.
Image Recognition technology allows the physical world and digital world to be brought together via the mobile phone and integrated with all existing media channels.
Based on an algorithm invented by Boston MIT for the American government, the technology recognises visual clues in the physical world and matches those to actions in the digital world, providing the ability to link online and offline marketing strategies.
Our Image Recognition technology works automatically on all mobile handsets in the UK and does not require software to be installed on the handset.
Image Recognition can be used to:
- Make media campaigns interactive
- Raise brand and product awareness
- Treasure hunts – linked to other media
- Deliver brand incentives – discounts, vouchers, wallpapers, ring tones, music and video
- Create fun and innovative consumer competitions – Snap to win
- Create promotional and advertising teasers – What lies behind the advert?
Mobile Marketing
The latest advances in Mobile marketing techniques allow all print and media advertising to be an extension of a shop window or brand product range.
Our belief is that all advertising should include a ‘call to action’, to allow customers to interact using their mobile phone to receive promotions, free products, information and money off vouchers. Valuable customer information can be captured during mobile marketing campaigns and ECRM techniques enable customer profiles to be built to allow future mobile campaigns and promotions to be highly tailored, tactical and more engaging for consumers.
Mobile marketing allows users to interact with marketing campaigns at the moment of interest and empowers brands and retailers to engage with customers, encourage loyalty and drive footfall and sales in store or online.
Mobile Vouchers and Promotions
Mobile vouchers offer powerful retail applications for promotions, discounts, loyalty, free products, money off and bundled deals.
Mobile vouchers can be delivered to customers via SMS and can provide a variety of additional information and promotional details. Each voucher has a unique identification code, allowing the status of any mobile voucher to be continually monitored.
Having online access to powerful management information, such as what vouchers have been redeemed and where, allows you to build customer profiles for use in future campaigns and tailored promotions.
Mobile vouchers have all the conventional benefits and attractions of normal paper based vouchers. However, in addition, mobile vouchers are more cost effective, trackable, environmentally friendly and are demonstrably more likely to be redeemed by customers.
Location Based Services
One of the most powerful ways of personalising mobile marketing campaigns is to target consumers when they are at a particular location, where the propensity to respond to timely messages and campaigns is greatly enhanced. Location based services recognise the location of a mobile handset at the point of interacting with a mobile marketing campaign and specific media content, promotions, information and loyalty can be delivered to customers.