June 28, 2010
The cosmetics giant Avon have once again teamed up with Maglabs to launch a new promotional website for their latest Advance Techniques – Lotus Shield hair care product.
The www.frizzisfinished.com website is the latest development created, designed and hosted by Maglabs, in what is an ongoing and hugely successful working relationship between the two companies.
The website which features the Lotus Shield promotional TV advert, allows visitors to have FREEDOM FROM FRIZZ by simply entering a promotional media code and contact details to receive a free sample of Advance Techniques Lotus Shield.
The new promotion which has advertising campaigns across a number of high profile magazines, shall be running until the middle of August.
For more information, please contact Freddie Bengalli on 0844 5555 500 or freddie.bengalli@maglabs.net
Posted in Update
May 28, 2010
Saving the world from Mediocre Websites… Maglabs goes down a treat at the Costa International Summit
As testament to the ongoing working partnership that has grown between the two companies, Maglabs was proud to be a part of the recent Costa International Leadership Summit 2010, which took part at the Landmark Hotel in London’s Marylebone Road.
The invitation allowed Maglabs the opportunity to showcase the ever evolving technology Maglabs develop and manage for Costa to support the growing international Brand and its operations.
Maglabs has been a strategic partner for over 6 years in the development of the Costa Resource Centre (CRC), an enterprise business portal through which all their franchise management, communications and transactions are managed.
The summit was attended by all of Costa’s International Business managers and by the CEO’s of both Costa Coffee and the Whitbread Group. The reaction to the Maglabs attendance highlighted the profile and importance of the CRC portal across the global Costa business.
For more information, please contact Andy Travis or Freddie Bengalli.
Posted in Update
May 19, 2010
The Black Eyed Peas front woman has teamed up with beauty giant Avon to bottle her signature perfume ‘Outspoken’. Maglabs designed and built a competition website for Avon Cosmetics as part of the high profile perfume promotion.
This is the latest in a long line of digital promotions that Maglabs have provided creative, development and hosting services to Avon for and the team are currently in the planning stages for upcoming projects.
Maglabs Account Manager, Freddie Bengalli commented “We were particularly pleased with our involvement in this digital campaign as we were able to react immediately to all of Avon’s requirements by designing, creating and launching the competition website within a very short deadline.”
To see the live promotion vist Avon Promotions
Posted in Digital, Update
April 14, 2010
Maglabs has been awarded a contract to build a new technology system for the General Merchandising division of Marks and Spencers.
The new system will provide Marks and Spencers category buyers, garment manufacturers and print suppliers a central portal for briefing, approving and accessing all information and assets required for the production of corporate and promotional labelling.
Phase one delivery of the technology is scheduled for September 2010 with the full scope of the enterprise requirement scheduled for the summer of 2011.
The new system will provide significant cost and operations savings to Marks and Spencers through the centralisation of resources, automated processes and removal of duplication by innovative automation and efficient supply chain workflow processes.
Andy Travis, Joint Managing Director, describes the contract award as “a significant success for Maglabs, one that the entire team are very pleased and excited about. We believe Marks and Spencers awarded the contract to Maglabs due to our unique approach in providing bespoke technology systems and services to meet the exact needs of our clients. Moreover our independence from production services and the credentials and experience we have in the Retail sector through our collaborative work with John Lewis, BHS, Costa and the Arcadia Group”.
For more information, please contact Andy Travis on 0844 5555 500 or andy.travis@maglabs.net
Posted in Update
April 9, 2010
Maglabs set up server facilities in Los Angeles
Maglabs has increased its global IT network by setting up a server facility in Los Angeles through a leading data centre partner.
This move supports Maglabs’ need to securely store and transport client assets and information quickly around the World and will add value to the growing number of Entertainment clients it provides technology services for in the Los Angeles region.
Ian Sherratt, Technical Director explains “This is a positive expansion for Maglabs as it increases our technical footprint to enable the high speed and secure transfer of rich media assets that continue to grow in size”.
For more information, please contact David Knight on 0844 5555 500 or david.knight@maglabs.net
Posted in Update
April 9, 2010
Launch of PictureBox Movie Scheduling System
Over the past two year Maglabs have been working alongside PictureBox, NBC Universal’s premium movie subscription service available through digital TV providers such as BT Vision, Talk Talk, Top Up TV, Mio TV and Virgin Media.
The new scheduling system launched in April 2010 provides an end-to-end business management tool that enables the streamlined management of content, assets and schedules for each film product. The system automatically publishes updates to the PictureBox website and sends all product and schedule information to broadcast partners.
The new system will provide significant cost and operations savings to NBC Universal through the centralisation of resources, automated processes, reduction in administration duties and removal of duplication.
David Knight, Joint Managing Director, describes the case study as “A demonstration of Maglabs’ ability to understand and breakdown a very specific and complex business requirement. Our use of business analysis and innovative process led technology has streamlined administration and allowed key PictureBox stakeholders to focus on value-driven tasks for their business. This bespoke solution will undoubtedly provide significant efficiency and competitive edge for our client and only adds to the growing number of market leading enterprise solutions we have successfully delivered to the Entertainments industry”.
For more information, please contact David Knight on 0844 5555 500 or david.knight@maglabs.net
Posted in Update
March 30, 2010
Maglabs Company Statement 2010
Maglabs had a good debut year in 2009 as an independent company operating as part of the Writtle Group. Our belief is that Maglabs has firmly established itself as an industry leading IT company which specialises in developing bespoke technology and managed services for marketing and enterprise application.
Key areas of 2009 business activity was focused on the extension of our bespoke ‘business to business’ enterprise systems into retail and entertainment sectors, advancements in audio visual compression and delivery techniques and the further growth of our ‘business to consumer’ website and ecommerce services.
2009 saw the successful introduction of a number of new highly prestigious household names choosing to partner with Maglabs technology and digital services. Growth continues to be rapid and management’s recent focus has been on scaling the business infrastructure, introducing new talent to the team and expanding capacity to keep up with demand for our services.
We look forward into 2010 with confidence as we believe that our technology services and client experience is a valuable and unique combination able to unlock cost savings and opportunity for global businesses looking to make operational efficiencies.
I would like to take this opportunity to thank colleagues, partners, suppliers and clients – for your continued support and commitment to the Maglabs business.
David Knight, Joint Managing Director.
Posted in Update
November 1, 2009
The UK’s biggest retailer of whisky unveils a new look and feel for its specialist whisky stores and introduces
WDF is the largest retailer of single malts and its overall sales of whisky account for 25% of all UK sales. The stores are in airports across the UK, stocking the most extensive collection of whiskies available from around the globe. The range includes everything from rare, vintage and premium bottles – some of which are created and bottled by the distilleries exclusively for WDF – to more niche labels, single malts, grains, pure malts, blends and bourbons.
WDF’s specialist ‘World of Whiskies’ brand announces the launch of the dedicated and interactive website www.worldofwhiskies.com customers will be able to experience the unique offering of World of Whiskies before they even get to the airport. The site will enable users to access the specialist whisky expertise that until now was only available in store and spend more time exploring the extensive range of over 300 whisky labels available.
Maglabs developed the interactive website for the specialist store which allows World Duty Freeto capture registrants who are able to pre-order a selection of whiskies on the website. Customers are also able to rate and review whiskies as well as read informative articles and news. The website enables World Duty Free to extend their reach off airport – enabling them to reach new audiences.
Jonathan Kelsey, Senior Brand Manager at WDF commented,
The new site is interactive, enabling our very loyal customer base – as well as new whisky lovers – to rate and review whiskies and share their tasting notes and comments with other whisky connoisseurs. The website also takes the expertise and passion of our knowledgeable staff beyond the airport, enabling us to reach current and new audiences and offer them exclusive member offers and benefits when they register on our site.”
Posted in Digital, Marketing
October 20, 2009
Maglabs’ parent company Magnet Harlequin has won the prestigious Print Week ‘Pre-press Company of the Year’ award 2009. This award underpins Magnet Harlequin’s position as the UK’s market leader in the provision of Creative Production and Brand Management services.
Magnet Harlequin’s high quality, value-driven business model, double-digit growth and solid foundation of integrity and technology saw it edge ahead of its competitors within this very competitive and highly acclaimed category.
Here’s what the judges had to say about Magnet Harlequin:
Magnet Harlequin, which will celebrate 30 years’ service to the UK graphic arts industry next year, impressed the judges with its high-quality, value-driven business model, which has fuelled double-digit growth for the past two years. Uxbridge-based Magnet’s success has been built on the solid foundations of integrity and technology. It’s recently introduced monitoring programme reports performance levels back to customers, reminding both them and Magnet’s employees of the excellent quality, service and value it offers. In the past year, the company, which has always strived to remain at the forefront of pre-press technology, has also launched Maglabs, a wholly-owned subsidiary that has gone on to develop and champion emerging technology across multiple business functions. Magnet Harlequin’s ability to streamline processes has saved hundreds of thousands of pounds and minimised speed-to-market for its clients. Thanks to its ongoing investment in talent, technology and innovation, it is also helping to “re-define pre-press provision” in the UK.
Posted in Magnet Harlequin
October 20, 2009
Maglabs is delighted to announce that AVON has joined the Maglabs client family and have secured a second promotional microsite with discussions on further web and mobile promotions to run in 2010. The first site went live in August in order to promote their support for their breast cancer charity; a microsite that asks people to count kiss marks in order to win a special lipstick.
A spokesperson from AVON commented “working with Maglabs was so easy, you wouldn’t believe the issues we’ve had in the past to these simple sites up and running. Maglabs made it painless and straightforward which is why we are looking forward to working with them moving forward”.
The second project is due to go live in December offering every AVON customer in the UK a prize and allows AVON to build their customer base for marketing purposes whilst also growing their representative sales force.
Posted in Digital, Marketing