New Global Workflow And Asset Distribution System for UPIE

Universal Pictures Home Entertainment Division have taken delivery of their new global workflow and asset distribution system from Maglabs.

Universal embarked on a consultation process to evaluate all areas of marketing and operations within the business, with a view of rationalising the supply chain and reduce costs.

Having worked with Universal Pictures Home Entertainment for 10 years, Maglabs was selected as the preferred partner to design and implement bespoke workflow technology to manage the marketing supply chain across all international territories and global business partners.

This new technology has rationalised several previous business systems and has ultimately become the centralised portal where all international and local marking teams store, organise and distribute their full range of marketing assets. The system manages the entire workflow of briefing and approving generic assets and the process of localising  assets for product launches in all International Territories. It also integrates with several other NBCUniversal business systems in the sharing of content and information.

The system is available in multiple local languages and is fully managed, maintained and hosted by Maglabs and supported by a dedicated helpdesk team providing support and training to all global users 24/7.

For more information about publicity management and distribution solutions, please contact David Knight, Joint Managing Director on 0844 5555 500 or david.knight@maglabs.net