Universal embarked on a consultation process to evaluate all areas of marketing and operations within the business, with a view of rationalising the supply chain and reduce costs.

Having worked with Universal Pictures Home Entertainment for 10 years, Maglabs was selected as the preferred partner to design and implement bespoke workflow technology to manage the marketing supply chain across all international territories and global business partners.

This new technology has rationalised several previous business systems and has ultimately become the centralised portal where all international and local marking teams store, organise and distribute their full range of marketing assets. The system manages the entire workflow of briefing and approving generic assets and the process of localising  assets for product launches in all International Territories. It also integrates with several other NBCUniversal business systems in the sharing of content and information.

The system is available in multiple local languages and is fully managed, maintained and hosted by Maglabs and supported by a dedicated helpdesk team providing support and training to all global users 24/7.

For more information about publicity management and distribution solutions, please contact David Knight, Joint Managing Director on 0844 5555 500 or david.knight@maglabs.net

After spending many years implementing and integrating with third party annotation products, Maglabs decided that a new type of scalable and flexible annotation tool was required in the market – a tool that offered fast online collaboration through a web browser, with a wide selection of easy-to-use functional tools to meet the requirements of all business users.

The Maglabs Annotation product provides a compelling suite of tools to preview all types of rich media online within a browser and manage across multiple stakeholders the process of reviewing, comparing and commenting on artwork, compiling feedback and organising multiple versions of the same artwork. The system is fast and easy to use within a browser and has the obvious advantage of not requiring any client-side software of third party plug-ins. Key features include:

* Fast navigation and multiple zoom levels with lock mode

* Compare and highlight differences between multiple versions of artwork

* Side-by-side previewing

* Export annotations to Acrobat PDF to allow importing into other Adobe products or third party tools

* View colour separations and densitometer

* Online soft-proofing

* Onscreen measurement

* Rotation and flipping of artwork content

The Maglabs Annotation Tool has been designed with flexibility in mind and can be implemented as part of our bespoke solutions for clients, integrated into third party applications and provided to third parties with a development license.

For more information about our new Online Annotation Tool, please contact Andy Travis, Joint Managing Director on 0844 5555 500 or andy.travis@maglabs.net

The UPI Media system allows the NBCUniversal group to upload, store, organise, caption and distribute all types of publicity content (photography, press releases, production notes, EPK materials, broadcast quality video and audio) to International Operating Companies and Media Partners around the World.

The UPI Media system is available in multiple local languages, is fully managed, maintained and hosted by Maglabs and supported by a dedicated publicity helpdesk team providing support and training to all global users 24/7.

For more information about publicity management and distribution solutions, please contact David Knight, Joint Managing Director on 0844 5555 500 or david.knight@maglabs.net

Heinz 57 Library

Maglabs’ Director of Client Services, Matt Cooper said:

“We are a long standing technology supplier to Heinz in the management of their corporate digital asset management solution. Through this trusted service to Heinz central marketing and the various brand teams, our service offering over the past 18 months has developed into general digital services such as website development, content editing and technical consultancy and support.

“This digital win illustrates our ability to understand our clients online requirements,  combining our consultancy, experience, creativity and technology services to provide a full service digital offering to one of the most respected global food brands”.

For more information about our digital services, please contact Matt Cooper, Client Services Director on 0844 5555 500 or matt.cooper@maglabs.net

As part of the corporate name change to Iglo Group, the company asked Maglabs to rebrand their existing (Maglabs developed and hosted) Beigart / Igloimages.com workflow and asset management system, and create and develop a new corporate screensaver to convey the new brand identity and mission statement rolling out across all countries.

The Maglabs creative team worked closely with Iglo Group on the corporate messaging and images that are now floating on the laptop and computer screens of over 2,500 users.

The project helped Iglo Group encapsulate the unified brand identity, and reflects the Pan European growth of the business following it’s acquisition of Findus Italy.

Iglo Group – The European leader in frozen foods, and more commonly known as Birds Eye in the UK – recently completed the acquisition of Findus Italy.

This is a major milestone in the Iglo Group’s development, enhancing its status as Europe’s leading frozen foods business.

Maglabs originally created and development the workflow and image library solution to allow expandability as the company grew.

With specific inclusion of a third leading premium frozen food brand into the group, Maglabs was able to seamlessly integrate the separately branded Findus group workflow and Imagery into the system.

The Media Database is a bespoke web application used to provide customised reports on media spend across all campaigns in territories around the world allowing for MediaCom and its clients to have detailed information on precisely measure the campaign’s success and to compare the impact of different campaigns against one another.

The platform also provides a central database for knowledge sharing on industry information and best practices – helping MediaCom and its clients work smartly and more productively.

MediaCom’s choice for the project was based on Maglabs’ strong track record in this area and the need for a flexible technology platform to support the future requirements of MediaCom and its clients.

Since the platform was launched in September 2011, Maglabs provide MediaCom with a comprehensive maintenance service comprising software maintenance, secure hosting and dedicated helpdesk support.

For more information, please contact Matt Cooper, Client Services Director on 0844 5555 500 or matt.cooper@maglabs.net

The Avon Representative Site competition allows Avon customers to enter their representative’s details – and automatically enter themselves – with a chance of winning one of over 6,500 big cash prizes.

The competition runs throughout October 2011 and represents Maglabs seventh successful website launch in partnership with Avon. With over $10 billion in annual revenue Avon markets to women in more than 100 countries through approximately 6.5 million active independent Avon Sales Representatives.

http://halfmillion.avonpromotions.com

For the second Avon website to be launched this month  Maglabs was briefed to undertake the build and delivery of the Avon Customer competition site.

Avon users armed with a game card and representatives details to hand have a chance of winning up to £50,000 cash or one of many other prizes. The promotion runs until the end of January 2012.

With the phenomenal success of the recent Fergie and Cash4Xmas campaigns, and with Avon celebrating its 125th anniversary year it’s been another great year for Maglabs and their partnership with Avon.

http://onemillion.avonpromotions.com/

The new Heinz DAM system is based on the recently-launched Maglabs Digital Asset Management application, specifically designed for enterprise cross-functional global use.

Maglabs provide Heinz with a comprehensive maintenance service to support the 57 Library, which comprises software maintenance, secure hosting and dedicated helpdesk support.

For more information about digital asset management, please contact Matt Cooper, Client Services Director on 0844 5555 500 or matt.cooper@maglabs.net