The UK’s biggest retailer of whisky unveils a new look and feel for its specialist whisky stores and introduces
WDF is the largest retailer of single malts and its overall sales of whisky account for 25% of all UK sales. The stores are in airports across the UK, stocking the most extensive collection of whiskies available from around the globe. The range includes everything from rare, vintage and premium bottles – some of which are created and bottled by the distilleries exclusively for WDF – to more niche labels, single malts, grains, pure malts, blends and bourbons.
WDF’s specialist ‘World of Whiskies’ brand announces the launch of the dedicated and interactive website www.worldofwhiskies.com customers will be able to experience the unique offering of World of Whiskies before they even get to the airport. The site will enable users to access the specialist whisky expertise that until now was only available in store and spend more time exploring the extensive range of over 300 whisky labels available.
Maglabs developed the interactive website for the specialist store which allows World Duty Freeto capture registrants who are able to pre-order a selection of whiskies on the website. Customers are also able to rate and review whiskies as well as read informative articles and news. The website enables World Duty Free to extend their reach off airport – enabling them to reach new audiences.
Jonathan Kelsey, Senior Brand Manager at WDF commented,
The new site is interactive, enabling our very loyal customer base – as well as new whisky lovers – to rate and review whiskies and share their tasting notes and comments with other whisky connoisseurs. The website also takes the expertise and passion of our knowledgeable staff beyond the airport, enabling us to reach current and new audiences and offer them exclusive member offers and benefits when they register on our site.”
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